On my channel we post short how-to videos on how to use our program. The approach to the filling of the channel began to change in September 2016, as he saw that the growth hits weakly correlated with the growth of subscribers.
The recommendations described in this article, have helped to increase the number of subscribers on the channel with a couple hundred to over 10 thousand for 13 months. The total number of views of videos in a month increased from 47 to 115 in October 2016 up to 111 889 in October 2017 (approximately 2.4 times). And all this has been done without the incredible efforts and monetary investments.
Marketers use the term “funnel”, when talking about, say, the ratio of the number of people who saw the ads, and the number of people, the product is eventually bought. With subscribers practically the same story. Imagine that in one way or another your video got into the field of view of 100 people. In the end to see it will want 80 of them, to the end gets to 60 and only 30 subscribe to the channel. In the best case.
To be in the ranks of subscribers, you not only find one of your videos, but to watch it and later decide to subscribe and don’t forget to do it. At each of these levels a considerable percentage of people from the funnel falls. And that’s fine.
Many novice videoblogger believe that their main objective in promotion is to make the maximum number of people watched their videos. In fact, much more important and difficult task is holding the interest of the viewer at the subsequent stages.
The title is one of the factors affecting the results in the search engines, so it’s relevance will become your second name. You have to speak the same language as your audience. From time to time you will want to add creativity in the title text, but will have to hold back. At this stage, success is determined by the accuracy of wording and matching the keywords used by your potential viewers during the video search.
A simple example: a video with the title “What to cook for dinner” more likely to be in the results, than the video titled “how to feed the family,” despite the fact that the content may be the same. The reason is that the first formulation is used more often than the second.
If you are unsure of which topic to choose and what phrases to use, you can refer to free tools, Google Trends or “Yandex. Wordstat».
It is believed that the description of the video for the results is almost not affected, and therefore, some bloggers will ignore this field. Let’s look at why boring description can cost you many hits.
Type in the search box YouTube “what to cook for dinner” and you will see a virtually endless list of videos on the same theme with slight variations. Most likely, your video also will not be the only. In such a situation description is the ability to distinguish the movie from a dozen similar. Please note that the first line of the description visible almost immediately under the title. Think of it as an additional advertising venue. Use it to tell you why you should still check your material.
Continuing the theme of how to stand out among movies with similar titles and to draw the viewer’s attention at the stage of search, talk about the importance of good cover video (or thumbnail). Under other equal conditions, it is often this element specifies will get your cherished roller click or not.
As you can see from the example above, a good visual design definitely has an effect on the number of views. But if you’re worried about your design skills, to help you come to free online applications:.
Canva is one of the most famous designers of illustrations with a wide variety of templates on different subjects. Stencil — a flexible tool with the ability to adapt the size to the requirements of the social network. In the free version there is no template, but there is a collection of high quality stock photos. Limit: 10 images per month. Fotojet — in contrast to the aforementioned applications, Fotojet offers a wider selection of templates for creating icons for YouTube channel. Of the downsides of the free version — built-in banner advertising. Snappa — ideal for smm-managers, as it quickly allows you to save the same image in multiple sizes for different social networks. However, the free version can save to PC only 5 illustrations in a month.
Canva is one of the most famous designers of illustrations with a wide variety of templates on different subjects.
Stencil — a flexible tool with the ability to adapt the size to the requirements of the social network. In the free version there is no template, but there is a collection of high quality stock photos. Limit: 10 images per month.
Fotojet — in contrast to the aforementioned applications, Fotojet offers a wider selection of templates for creating icons for YouTube channel. Of the downsides of the free version — built-in banner advertising.
Snappa — ideal for smm-managers, as it quickly allows you to save the same image in multiple sizes for different social networks. However, the free version can save to PC only 5 illustrations in a month.
In creating playlists there are two not-obvious benefits. First, they give the channel an organized look and easy navigation. This means that the channel is already trapped, will spend on it more time, if you see that there is a playlist with videos on the topic that interests him.
However, there is no need to limit the number of playlists, and if it’s justified. For example, on the official video channel of World of Tanks 39 playlists, obviously not created just for categorization, but also to the viewer stayed on the site, which he likes. Among the most popular – “Gayda”, “Funny moments”, “Related updates” and “Best replays”.
The second benefit is that playlists are indirectly helping the indexation of your videos. The text in the title and description for the playlist recognized by the search robot. That is, return to the first point about the importance of using relevant phrases and keywords.
A modern person giving a lot of time at the computer, on average, able to continuously keep the attention on one and the same material is not more than 8-12 seconds. So the brain works in times of smartphones and other distractions. For help, this means the following: if you are unable to interest the viewer in the first few seconds, consider that you lost it.
To understand how closely your video watching now, go to the dimension of the channel and open the “audience Retention”. This graph shows the percentage of viewers that you lose on each stage of time. For example, the diagram shown below suggests that the average level of involvement for the selected video — 29% (the average video is viewed for only one-third of its content). With 40% looking lost interest after the first minute, and before the end of the video was watched by only 20%.
According to statistics, the majority of YouTube videos are viewed half. That is, the average audience engagement 50%, and if you meet him, it’s not bad. We suggest to perform each video channel separately, to trace the General trend and to draw conclusions. For example, if a large percentage of the audience “falls off” in the first 10 seconds, you should think about the introductory part.
A long flowery Intro and splash screen in the beginning of the video is a waste of time for you and your audience. Popular expert in seo and marketing Brian Dean recommends to help use the formula
To tell you what will be live. To prove that you have experience in or expert knowledge on the subject illuminated. Show a small snippet of the upcoming material to keep interest.
To tell you what will be live.
To prove that you have experience in or expert knowledge on the subject illuminated.
Show a small snippet of the upcoming material to keep interest.
Example: “In this video I will tell you how to lose 10 kg in three months through healthy eating and yoga. I lost more than 15 kg — here’s my photo before and after. As a bonus I will also share a favorite recipe for a healthy dinner in 15 minutes that is guaranteed to appeal to your entire family.”.
When it comes to video editing, there is a kind of dilemma. On the one hand, monotonous picture without the accents — it’s like a wall of text without formatting and images. On the other hand, starting to use effects in their videos, sometimes difficult to see the face of excess.
Our recommendation: set visual accents is sure, especially when we are talking about numbers, names, important facts. It helps to perceive information and keep the attention. However, it is also necessary to choose a single style/font/sound and try to follow them. Leave the special effects to Hollywood. Outline text and minimalism is what is in fashion today.
If you don’t know which tool to use, there are many free programs to work with videos (the first two allow you to work with text outline):.
VSDC (Windows) — semi-professional video editor, available in Russian language. iMovie (MacOS) — default tool from Apple that works on all Mac and iOS devices. ShotCut (MacOS, Windows, Linux) — non-linear video editor open source. Davinci Resolve 14 (MacOS, Windows, Linux) — tools for professional color correction. Avidemux (MacOS, Windows, Linux) — the program for fast cutting material.
VSDC (Windows) — semi-professional video editor, available in the Russian language.
iMovie (MacOS) — default tool from Apple that works on all Mac and iOS devices.
ShotCut (MacOS, Windows, Linux) — non-linear video editor open source.
Davinci Resolve 14 (MacOS, Windows, Linux) — tools for professional color correction.
Avidemux (MacOS, Windows, Linux) — the program for fast cutting material.
Another fact associated with concentration of attention of modern Internet users: they do not always finish the job. That is, even if the viewer had originally wanted to subscribe to the channel, not the fact that he doesn’t get distracted and forget. Don’t hesitate to remind you, where is the button. Tell us what commercials we can expect in the near future. In the end you create interesting and useful content, then they have every right to feedback.
The inspiration can be drawn from a well-known videoblogger, such as Yuri Dude, and business channels good calls to action have SeopPult, where, incidentally, you can also peep a functional design.
Since may of last year, YouTube refused the tool “Annotation”, and their place was taken by “End-cards”. This interactive banners that appear at the end of your video (you must pre-lay them 5-20 seconds at the end of the video). With their help, you can recommend to view other videos, playlists and channels, and also to call to subscribe or go to the website.
Our top tip — avoid too many banners. It is not necessary to link more than two videos at the same time. Better focus on the items that bring maximum number of clicks. To view the statistics of clicks on elements end card, go to Analytics and go to “End-cards”. You will be able to see what settings was the most successful, and continue to use only them.
The comments on the Internet (unless, of course, not trolling) should be taken quite seriously, because the percentage of the commentators in comparison to the total number of viewers, as a rule, is negligible. This suggests that leave a comment for modern user — effort, and as the author you don’t have to ignore it.
Show that you value the opinions of subscribers. Moreover — encourage feedback: ask questions and encourage the discussion below the video. Let’s see how they do in the channels Bon Apetit and LinguaLeo. By the way, you may even want to vote: this feature is available in the “video Manager”-> “Hints”.
Keep in mind that the comments, along with the number of likes and subscribers, are a good signal for search engines YouTube and an indication that the movie deserves attention and a good position in the results.
There is no single scheme of promotion, which is equally suited to every videoblog. You will have a lot of experimenting and trial and error to figure out which tactic works for you best.
If you already have a blog on YouTube, tell me in the comments what techniques to attract subscribers, you’re using, and what results were achieved.
Materials on the subject:.
5 ways to monetize your own YouTube channel.
What is the difference between the markets of bloggers in Russia and the United States: prices, the role and perception of Risk, lottery, gambling: how to work with Youtube bloggers.
Three useful links. How to shoot beautiful video?.